Sell Yourself Without Selling Your
Soul
Introduction
The First and Only Marketing and Publicity Book for
Women That Shows You How to Promote Yourself, Your Business,
Product, or Cause with Integrity and Spirit
Dare
to be yourself
Author Victoria Moran and I settled into my couch to review the video
of her latest talk show. As we watched her interacting with the host, it
was obvious that she was poised, and spoke her points succinctly with great
animation. But something was off. I asked her what she thought it was. "I
am trying too hard," she said.
"Why?," I asked.
"Because I think I need to be bigger than life to reach my audience."
In the next hour of our media-coaching session I showed Victoria ways
to make her message clear while connecting with her host and audience
using her face, body, and words. She quickly learned to relax into her
natural self, to "be" without trying.
The next week she called me excitedly. She had just finished taping another
big talk show. At the end of the interview all the cameramen and crew
stood up and applauded. What had she done differently? "I allowed myself
to be me. Nothing more, nothing less," she said. "And that was enough."
My wish in writing Sell Yourself Without Selling Your Soul, is
that you will embark on your marketing and publicity program exactly as
you are, nothing more, nothing less. You will also discover how to work
with the skills and personality you already have to achieve the results
you want.
Promote yourself whether you're eager or reluctant
When I'm speaking I often ask the audience, "How many of you feel like
doing publicity is equivalent in some way to prostituting yourself?" Two-thirds
of the people raise their hands. I think that the other third is lying.
Except for the unabashed extroverts, most people harbor secret fears of
being seen as a flasher or a fake. This book is for those of you who believe
that promoting yourself is in some way whoring, bragging, or begging.
Sell Yourself Without Selling Your Soul is filled with secrets
to promote yourself, your business, book, product, or your cause with
integrity and spirit. It shows you that you don't need to compromise your
values, go beyond your boundaries or change yourself in some fundamental
way to get what you want. For those eager or reluctant this book will
give you specific ways to make any publicity and marketing campaign simple,
manageable, attainable, pleasurable... and fun.
What this book can do for you
Once you complete the process outlined in this book, you will feel secure
and ready to launch whatever you are promoting. You will find out how
you can effortlessly honor your self-set limits and maximize your positive
qualities.
In this book you will learn how to:
-
Be yourself.
-
Know your message.
-
Practice presenting your points.
-
Remain true to yourself.
-
Become the message you want to give.
-
Persevere.
These are the six main areas that are of utmost importance to women.
Be great without cheating
Perhaps I came to my job as a media coach and marketing consultant to
balance my need for deep inner reflection and outward expression. For
over a decade I have faced my own ambivalence about promoting others.
However, not until I began promoting myself, did those feeling become
truly personal. This book began a serious exploration of what it means
to move from the comfort of private person to the unknown territory of
public personality.
In my twenties I believed I needed to train myself out of my more thoughtful
nature into someone more outgoing. I took jobs that demanded extroversion.
The first job I sought was in sales. My manager took me aside one day
and told me that I'd never be a truly great salesperson because I didn't
have enough larceny in my heart. That phrase haunted me for a long time
because I wanted to be great, but I didn't want to cheat to get there.
Most women don't want to cheat to get where they want to go.
Why this book is different
When I tell women that this book isn't like other sales, marketing and
publicity books that sometimes use duplicitous means and industry jargon
along with sex, sports, or war metaphors to express how they are supposed
to accomplish their goals, they let out a little cheer. Phrases like "crush
the competition," "attack your workload," "batten down the hatches," "penetrate,"
"nail them," "put out," and "beat them to a pulp," offend me. You may
feel the same way.
What I am offering you on the following pages is a book that is free
of that kind of language. I believe that by changing the way we speak,
we change our patterns of thought, actions and results. Our words carry
our intentions.
There are already many good books on publicity and marketing that tell
you how to get something cheap, for free, or for a small fee. They tell
you about tricks, techniques, and shortcuts to help you scramble your
way to the top.
But there is another way.
This book will show you how you can use the strategies of professional
publicists and marketing experts by practicing principles that embody
deep inner reflection, honesty, business smarts and artistic beauty-while
gracefully gliding to the top. In return, you will receive fame and fortune-however
you define that. Not liking the traditional description, author Rose Offner
created her own credo for success: "It is to be able to make a difference
in the world through your art, your gift, your presence, spirit or words.
It is the ability to walk your talk."
In walking their talk one of the most important things to most women
is to promote community not consumerism. We want to build meaningful relationships
based on respect, trust, and equity. Publicity and marketing are all about
building relationships. When I first conceived of this book, I had this
notion in mind. I specifically sought out examples of people who were
using their gifts to add vitality to the lives of others. Following that
initial impulse I have carefully chosen the people and resources in this
book for their special appeal and interest to women. These are the people
who are asking the question, "How can I be of use? Instead of, "How can
I use?"
Be the change you want to see in the world
Gandhi is good example of how to accomplish this wish. Famous for saying,
"My life is my message," he was a true manifestation of his teaching.
For me, my daily practice is living a life that is my message. I say "practice"
because I so often fail. Yet, I will continue to practice every day, over
and over again, and you can, too. Becoming the message you want to give,
integrating your life, work and being, is the kind of "marketing" that
is at the heart of this book.
For the past thirteen years I have used Gandhi's practice as my guide
for working with people in many different professions including executives,
best-selling authors, and successful entrepreneurs in many different fields,
and elite e-businesses. I have media coached people who have appeared
on 60 minutes, Oprah, E! The Entertainment Channel, CBS, NBC, CNN and
many others. My clients have been reviewed and interviewed in the top
national radio and TV shows and publications in the United States.
In addition I have interviewed thousands of potential sales people for
corporations and assessed them for skills necessary to do the job. I bring
to you the knowledge and experience I have gained from working with many
talented and wise clients.
My promise to you is that I have given all that I can at this moment,
nothing held back. You have in your hands the pages that contain profiles
of men and women who are employed by corporations, own their own businesses,
work as free agents, or play at a hobby. All of them have implemented
the strategies I have outlined in this book. By reading about them you'll
benefit from their mistakes and victories.
You'll also discover prototypes of modern day authors, artists, entrepreneurs,
speakers and corporate business people who have made some contribution
to the betterment of society with their information, products, or presence.
They are regular people like you and me.
In addition I have included stories of famous and ingenious historical
and political figures, artists, actors, spiritual masters and saints whose
fascinating tales will help you discover your own hidden talents. You
can look forward to doing the same once you've finished following the
principles outlined in this book.
What you can expect after experiencing this book
By the end of this book you will have the tools to get your message out
under any circumstance or condition. You will have learned how to be flexible
and go with the flow.
As you incorporate these strategies into your life you'll feel better--happier
and more centered. You'll find that you're more connected to who you really
are and you'll know what matters most to you.
And then something surprising will happen. You'll begin to draw the right
opportunities and people to you; the publications and shows you want to
be a part of will materialize. Dramatic shifts will happen in your personal
and professional life. Sometimes beyond anything you ever imagined.
What I learned studying with spiritual masters over twenty years ago
is that everything flows through compassion and generosity of spirit.
By focusing on the value of giving you will receive what you want and
need. Whether you are an introvert or an extrovert, a performer or a monk,
someone who won't leave the house without a hat, or someone who won't
leave the house at all, I invite you to join me in sharing your delightful
innate talents with the world at large.
Cellist and humanist Pablo Casals said, "It takes courage for a person
to listen to their own goodness and act on it. Do we dare be ourselves?
This is the question that counts." Together we'll explore how you can
promote whatever it is you desire by daring to be yourself without selling
your soul.
No matter what you have to give, the World is waiting. It is my wish
that you live your life by doing all that you have come here to do. The
experiences we will explore together in the following pages will make
a big space for your wild, generous spirit. I offer you my hand for whatever
this dance may become.
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Sell Yourself Without Selling Your Soul
Autographed Copy Price $19.95 (retail price $24.95; you save $5.00).
Hardcover 400 pages.
ISBN: 0-06-019880-X.
HC-B-SY-880X
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Sell Yourself Without Selling Your Soul
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